Corporate service initiative

For a company organized around product lines, how do you introduce a service that spans them all? Buster Creative created a global identity for all non-product initiatives. This piece was designed to introduce a new web-based program. Originally designed to be handed out at a trade show, the reception has been so positive that it is being used by the sales team for new customers. Already in its second printing, this piece is an example of Buster Creative's strategy-based design fulfilling a specific marketing objective.