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Social media purists believe that social media is the future and traditional marketing will soon disappear. Not so, but marketing professionals must incorporate social media into their traditional marketing strategy. The need to have a balanced and broad strategy is key to success in 2010 and beyond, here’s why:
Push versus Pull
Traditional marketing employs the push medium, the marketer chooses:
• Who the target audience is
• When the target audience receives the marketing message
• How the target audience sees the message
Social media uses the pull medium, the recipient chooses:
• How and when they see what you have to offer
• If your product interests them
• If they will come to you
Even if your company sells primarily to business, you’ll need to extend traditional marketing tactics by leveraging social media. Your prospects have more control than ever in controlling the messages they see, so give them the opportunity to see yours!
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